How to Choose Your Perfect Pillow

High loft, low loft, medium density, soft, firm, natural fill, wool blend, microfibre, memory foam… Is your head spinning as much as ours?!

Put simply, a pillow is designed to fill the space between the mattress and where your head should align, supporting the natural curvature of your spine. This gap will vary in width depending on the position you tend to sleep in. Therefore, different types of sleepers should have different types of pillows.

To help you pick your pillow, we’ve selected the ideal pillow for four main sleeping groups: Back Sleepers, Stomach Sleepers, Side Sleepers, and those that can’t quite decide… we’ll call them Combination Sleepers.

Pillow Profile: Medium - High
Pillow Density: Medium - Firm

Side sleepers have the largest gap to fill between where their shoulder rests on the mattress and where their head should naturally sit. Because of this, side sleepers should look for a high loft or high-profile pillow. Low profile or low loft pillows will cause your neck to bend at an uncomfortable angle, resulting in potential headaches, neck pain, and low-quality sleep.

Pillow Profile: Medium
Pillow Density: Medium - Firm

If you’re someone who sleeps on your back, it’s important to make sure your head isn’t raised too high off the mattress. Pillows with a high profile can push your head forward and create an unnatural curve in your spine which will, once again, impact your sleep and potentially lead to headaches and neck pain. To maintain the natural curve of your spine, try either a firm, medium-loft pillow or invest in a high-loft, soft pillow that your head can sink into. Avoid high-loft, firm pillows!

Pillow Profile: Low
Pillow Density: Soft-Medium

Stomach sleepers require a low-profile or low-loft pillow to keep their back in a neutral position. As there’s only a small space between the mattress and where your head should rest, a thinner pillow will ensure your head and neck isn’t twisted into an awkward position.

While a low, soft pillow is generally recommended for front sleepers, a low-profile memory foam may also be suitable for those who prefer something a little firmer. It’s important to ensure you select a thinner memory foam pillow to avoid your head angling upwards.

Pillow Profile: Medium
Pillow Density: Medium

If you’re someone who changes up their sleeping position from night to night, or throughout the night, you need a pillow that can support you through the tossing and turning.

We recommend avoiding memory foam. Naturally, if you’re moving throughout the night, you want a pillow that can adapt with you. Memory foam contours to the shape of your head and neck, meaning when you change positions it can take a little while to reshape. This can result in discomfort and put the head at an awkward angle if you’re switching from your back to your side, or your side to your front.

To keep you comfortable, a high-loft, soft pillow or medium-loft, firm pillow may be the best option for you.

1. If a firmer, flatter pillow suits your sleeping style but you still like your bed to look full and fluffy, try layering your sleeping pillows with some decorative pillows. Our Hollowlight pillow is budget-friendly and works perfectly dressed in a decorative pillow sham to give your bed a layered look. Don’t forget to add a European pillow for a stylist’s touch.

2. Upsized the bed recently and standard pillows are looking a little lost on the mattress? Try out a king-sized pillow to keep the bed looking full and inviting.

3. ALWAYS… yes, always… invest in a pillow protector to keep your pillows fresh for as long as possible! Machine washable and budget-friendly, our pillow protectors will keep your new perfect pillow clean and fresh.